Are You Generationally Sensitive To The Senior Living Buyer? – By Jennifer L. FitzPatrick

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The generation in which we are raised impacts how we see the world, communicate and make purchasing decisions. For a very long time, senior living marketing and sales staff have focused their efforts on impressing our oldest generations: the Traditionalists and Baby Boomers.

As a senior living marketing or salesperson, are you aware that more Millennials are caregiving than ever before?  AARP reports that about 25% of all caregivers are currently of the Millennial generation.  What have you done to gain better insight into the minds of these younger adult child shoppers of senior living? The features and benefits that appeal to Baby Boomers and their parents may be perceived very differently by Generation X and Millennials.

What values are common for Generation X and Millennials? What is most important to them?  What are their expectations? With the changing senior living landscape, understanding how to shift strategies when working with buyers of different age groups is essential.   How are you keeping current?  Jenerations can help you better understand senior living shoppers of different generations; please click here for more information:


Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University and an Education Consultant to the Alzheimer’s Association. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.