For years, pharmaceutical commercials on television have incited passion within the healthcare community. Many healthcare professionals dislike that pharmaceutical commercials are able to market directly to the end user/prospective patient. Their concern is that doctors, not pharmaceutical commercials, should be the ones to broach the possibility of medication. Other healthcare providers worry about the voiceover on pharmaceutical commercials. Could listing aloud the seemingly endless potential side effects scare patients from taking essential, life-saving medications? While these concerns are certainly valid, is some good coming out of pharmaceutical commercials, particularly for the older patients?