Are You Generationally Sensitive To The Senior Living Buyer? – By Jennifer L. FitzPatrick

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The generation in which we are raised impacts how we see the world, communicate and make purchasing decisions. For a very long time, senior living marketing and sales staff have focused their efforts on impressing our oldest generations: the Traditionalists and Baby Boomers.

As a senior living marketing or salesperson, are you aware that more Millennials are caregiving than ever before?  AARP reports that about 25% of all caregivers are currently of the Millennial generation.  What have you done to gain better insight into the minds of these younger adult child shoppers of senior living? The features and benefits that appeal to Baby Boomers and their parents may be perceived very differently by Generation X and Millennials.

What values are common for Generation X and Millennials? What is most important to them?  What are their expectations? With the changing senior living landscape, understanding how to shift strategies when working with buyers of different age groups is essential.   How are you keeping current?  Jenerations can help you better understand senior living shoppers of different generations; please click here for more information: http://jenerationshealth.com/keynotes/

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University and an Education Consultant to the Alzheimer’s Association. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

Eighty Never Looked So Good: 5 Ways George Takei Continues To Inspire – By Jennifer L. FitzPatrick

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Today, on George Takei’s 80th birthday, here are 5 ways the man best known for Star Trek and LGBT activism shows us that age is just a number:

1. Takei keeps intellectually active.  Not only does he still work but he recently taped his Broadway show Allegiance, bringing it to movie theaters, breaking a film screening record:  http://www.latimes.com/entertainment/arts/la-et-cm-george-takei-screening-breaks-records-20170106-story.html

2. He defies age stereotypes.  With over 10 million followers on Facebook, 2 million on Twitter and 1 million on Instagram, Takei demonstrates that social media is most certainly not only for the young.

3. The Howard Stern Show announcer believes in moderation.  Takei enjoys wine, meat and even the occasional Taco Bell meal.

4. The former Heroes star is physically active.  100 pushups and 50 sit-ups daily isn’t bad for a person of any age!  Plus, he talks openly about how he and husband Brad Altman are still intimate even as they get older (which most older adults can be if they want).

5. He’s got a positive outlook.  While Takei admits he has “bad feet” and some aches and pains, he is grateful for a healthy body.

So if you ever think you (or a colleague or family member) is just “too old,” consider George Takei.  Are you judging yourself, a coworker or a family member on only chronological age?  Activities, interests, work and habits say much more about people of all generations than the dates on their birth certificates.

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University and an Education Consultant to the Alzheimer’s Association. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

Which Generations Should You Spend Your Money On?

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75-year old Janet put her house on the market with the intention of eventually moving to assisted living. Miraculously—and unexpectedly–her house sold virtually overnight! Upon the sale, Janet moved in with her daughter Connie and Connie’s husband Jeff as a temporary solution. Immediately Janet and Connie began the search for the right assisted living community.

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The Downside of Not Embracing Technology

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It’s a well-known fact that Millennials were practically born with an i-pad and smartphone in hand. At the same time, Baby Boomers and older (and even some Gen-Xers) who did not major in computer science are frequently less technologically adept. Some older generations even express pride in their refusal to accept digital trends like Facebook and texting, citing a preference for old-fashioned voice to voice or in-person communication. But not embracing technology can be a real disadvantage for middle age and older generations.

4 consequences of not embracing technology include:

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5 Simple Ways To Get Older Adult Prospects To Your Events

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If your organization offers services to older adults and their families, you probably know that hosting an event for prospective customers is a great marketing strategy. Perhaps you have even hosted such an event but had a disappointing turnout. If you want more qualified older adult prospects and their families attending your events, here are 5 simple ways to increase attendance:

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