Are You Generationally Sensitive To The Senior Living Buyer? – By Jennifer L. FitzPatrick

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The generation in which we are raised impacts how we see the world, communicate and make purchasing decisions. For a very long time, senior living marketing and sales staff have focused their efforts on impressing our oldest generations: the Traditionalists and Baby Boomers.

As a senior living marketing or salesperson, are you aware that more Millennials are caregiving than ever before?  AARP reports that about 25% of all caregivers are currently of the Millennial generation.  What have you done to gain better insight into the minds of these younger adult child shoppers of senior living? The features and benefits that appeal to Baby Boomers and their parents may be perceived very differently by Generation X and Millennials.

What values are common for Generation X and Millennials? What is most important to them?  What are their expectations? With the changing senior living landscape, understanding how to shift strategies when working with buyers of different age groups is essential.   How are you keeping current?  Jenerations can help you better understand senior living shoppers of different generations; please click here for more information: http://jenerationshealth.com/keynotes/

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University and an Education Consultant to the Alzheimer’s Association. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

Why Sensitivity to Diversity Needs to Include Generational Awareness – By Jennifer L. FitzPatrick

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Age diversity in today’s workplace is a reality that many of us find uncomfortable.

If you are a Baby Boomer, you may find yourself complaining about younger colleagues who insist on texting you when you prefer to talk the issue out.  If you are a Millennial you may be tired of the older generations at work underestimating you, their constant need to meet in person and their reluctance to embrace working from home.  We have more age diversity in the workplace than ever before. Lots of people in their seventies and even eighties (Traditionalists) are still employed; some because they enjoy their jobs while others can’t afford to retire quite yet.  But mostly we have a mix of Millennials, Generation X and Baby Boomers dominating the workforce.  Generation Y, the generation younger than Millennials, have just begun their careers.

People are often more comfortable relating to and working with those who are similar. But welcoming age diversity offers us access to different opinions, new problem-solving techniques and perspectives we may never before have considered.  Since most organizations also serve persons of different age groups, embracing age diversity in our colleagues will help us understand and meet the needs our customers, clients and patients better.

If you need help with understanding and embracing age diversity in your organization, check out Jennifer FitzPatrick’s workshop and keynote programs focused on generational awareness:  http://jenerationshealth.com/keynotes/.  We’d love to work with you!

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University and an Education Consultant to the Alzheimer’s Association. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

Ronda Rousey’s Suicidal Thoughts: How They Apply To All Generations

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29-year old Ronda Rousey, the previously undefeated UFC bantamweight champion, recently shared how devastated she was over the loss of her title to Holly Holm. Her disclosing that she had suicidal thoughts after this defeat struck many as outrageous. Recently I overheard a conversation about it… “She’s rich and famous and she’s suicidal? Ridiculous! She has so much to live for!” But sadly that’s not the way Rousey saw it.

All generations can apply lessons from Rousey’s reveal:

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The Downside of Not Embracing Technology

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It’s a well-known fact that Millennials were practically born with an i-pad and smartphone in hand. At the same time, Baby Boomers and older (and even some Gen-Xers) who did not major in computer science are frequently less technologically adept. Some older generations even express pride in their refusal to accept digital trends like Facebook and texting, citing a preference for old-fashioned voice to voice or in-person communication. But not embracing technology can be a real disadvantage for middle age and older generations.

4 consequences of not embracing technology include:

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2015’s Most Influential Older Characters On TV

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For a long time, many of the best actors wouldn’t dream of accepting a role on a television show. But these days, pop culture experts believe television is as good– if not better—than many Hollywood films. With hundreds of channels and streaming services, this is also a time when there are more influential older characters than ever before. How do these rich multi-faceted portrayals of older adults impact viewers of different generations? Here’s Jenerations Health Education’s top 10 list of the most influential older characters on television this past year:

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