Entrepreneurs Who Are Also Family Caregivers Series – By Jennifer L. FitzPatrick

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This article is the first in a five-part series about successful entrepreneurs who are crushing it in their businesses but also managing the tremendous additional challenge of caring for a loved one.

4 Ways To Balance Business And Caregiving From A Savvy Female Entrepreneur

Leadership and motivational speaker Pegine Echevarria, CSP, MSW (www.pegine.com), an entrepreneur, found herself caregiving for her mother over the last several years. Here’s what working caregivers—particularly business owners—can learn from Pegine’s experience:

  1. Look for windows of “downtime.” Pegine takes advantage of the fact that social media posts can be done anywhere. Pegine’s social media efforts often lead to media interviews. While much of caregiving is hands-on and must be done with your full attention, there are periods of “downtime” as a caregiver. Social media posts can be done while in the waiting room of a doctor’s office or when you are on hold with an insurance company. Consider where your “downtime” as a caregiver is and try to be productive during that window.
  2. Work smarter, not harder. Pegine decided to focus more strategically on working with fewer, better-paying clients. In what way can you as a business owner work smarter instead of harder? Do you need to set better boundaries with your staff or customers? Do you need to charge more so you can work less?
  3. Invest in some quality paid caregiving help. Just as business owners rely on staff and contractors, working caregivers need to outsource too! Pegine recommends communicating regularly and honestly with those paid helpers. Of the assisted living staff who now take care of her mother, she says, “I think of them as part of the team.”
  4. Limit activities not absolutely essential to building your business, providing good care to your loved one, or taking care of yourself. Several years ago, Pegine made the difficult decision to resign from the National Speakers Association (NSA) National Board of Directors. “Hard, really hard decision and the right one,” she says about this choice. Sometimes as successful business owners who are also working caregivers we need to make hard choices to put some activities on hold. What do you need to let go from your schedule?

Check back next week for another article about an inspirational business owner who is also a working caregiver!


Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University and an Education Consultant to the Alzheimer’s Association. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

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