Do you want to increase your occupancy?
These days, there are a number of nursing homes and rehab organizations from which to choose. Each nursing home has its strengths and areas in which it excels. One of the best ways to showcase these strengths is to invite potential residents, their families and professionals who can refer them to your nursing home in order to increase your occupancy.
Perhaps your nursing home and rehab center’s strengths include one or more of the following:
- Deficiency-free state surveys
- State-of-the art rehab center
- Secure dementia unit with trained dementia care staff
- Outstanding clinical outcomes
- Therapeutic activities and programs based on cutting-edge research
- Psychiatric services
But how do you get prospects in the door to know about your nursing home and rehab’s strengths so you can increase your occupancy?
Caregiver Training Courses
Offering caregiver training courses at your nursing home and rehab can be a way to get potential residents and family members to tour your community so you can increase your occupancy. Jenerations can offer caregiver training courses on dementia, mental health and aging, reducing caregiver stress and many more.
When potential residents and their family members come to these events, it is a non-threatening way for them to get a feel for what your nursing home and rehab offers so they can determine if it is a good match for them. It also gives your nursing home and rehab an opportunity to showcase your building’s strengths and increase your occupancy.
Click here to see a sample of our caregiver training courses.
Hosting professional courses that offer various types of Continuing Education can be an effective way to build rapport with those who most often refer to your target residents to nursing home and rehab options.
With so many assisted living choices in the marketplace, many patients and caregivers ask trusted case managers, nurses, social workers, physical therapists, elder law attorneys and other professionals to recommend nursing homes and rehab options for them to consider. Developing relationships with these referral sources can help increase your occupancy.
When you host Continuing Education, it gives those professionals an opportunity to earn some much-needed Continuing Education while assessing how your nursing home may be a good fit for their clients. Jenerations can offer caregiver training courses on dementia, mental health and aging, reducing caregiver stress and many more.
Click here to see a sample of our Continuing Education courses.
Events like caregiver training courses and Continuing Education are a great way to boost qualified referrals and admissions which can help increase your occupancy. Contact us so we can discuss a marketing plan to increase your occupancy.