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Why Virtual Events Should Stick Around

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My team and I have offered virtual presentations for many years.  Prior to the healthcare crisis, many of our wonderful customers and partners preferred to have us speak at their in-person events rather than attempt online programming.  But since many of them have been forced to cancel onsite events, they are now enjoying the benefits of marketing and hosting virtual events.

Here are just a few benefits hosting an online marketing event for professionals or prospective clients, residents or family caregivers provides:

  1. There is a lot less work for the host.  There are much fewer logistical hassles because you don’t have to arrange a conference room, provide refreshments or worry about parking! 
  2. Different geographic locations and/or divisions of an organization can collaborate because people can join the event from anywhere across the country (or even in the world)!
  3. You will reach potential customers who have never attended an in-person event.  A family caregiver who is juggling a demanding career, kids and a frail aging parent may never have found the time to drive to your in-person support group.  But if she can log on from the comfort of her home office, you now have her participation.  The same goes for professional referral sources.  Maybe prior to the healthcare crisis that hospital discharge planner would never have been able to attend your lunchtime CEU event because he “just couldn’t get out” at lunchtime.  But now that he can join at his desk, he’s excited to earn credits and learn more about what services you may be able to offer his patients.

Personally I can’t wait until we start doing more in-person events again!  But in the meantime, virtual events can help you get the word out about your services in a new, creative way.  In fact, there are so many benefits, you may just want to keep them in the rotation once in-person events are again considered “safe.”

Are You A Martyr? – By Jennifer L. FitzPatrick, MSW, LCSW-C, CSP

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If you are caregiving and people often tell you how selfless you are, is that a compliment?  Often caregivers can be too selfless, putting their own physical, mental and spiritual health at risk.  When caregivers are too selfless, they are often in the throes of martyr syndrome.  If that sounds like you, how do you get out of martyr syndrome?  If that’s someone you know, how do you help them?  Check out our Virtual Book Club for dementia caregivers episode on the signs of martyr syndrome and how caregivers can course correct:

https://www.youtube.com/watch?v=dBeFf1K9cy8&t=673s

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

Career, Identify & Dementia Caregiving with AARP – By Jennifer L. FitzPatrick, MSW, LCSW-C, CSP

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For many people, career is a big part of their identity.  During this episode of the Virtual Book Club for dementia caregivers, sponsored by Hilarity For Charity and Oasis Senior Advisors, we welcome Amy Goyer, caregiving expert from AARP.  Here Amy’s thoughts on how to keep doing a great job at work while caring for someone you love who has dementia:

https://www.youtube.com/watch?v=BIPn02Aj-xM&feature=youtu.be

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

Is Moving In A Good Idea? – By Jennifer L. FitzPatrick, MSW, LCSW-C, CSP

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Caregivers often believe they must move Mom into their home in order to be a “good caregiver.” This especially is true when Mom has Alzheimer’s disease or another type of dementia.

During Session 5 of our Virtual Book Club for Dementia Caregivers co-sponsored by Hilarity For Charity and Oasis Senior Advisors, we discuss this theory. Check out the replay below:

https://www.youtube.com/watch?v=n3_QhKu-UJM

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.

The Person With Dementia Is Not The Only Person In The Family! – By Jennifer L. FitzPatrick, MSW, LCSW-C, CSP

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If your mom, dad, grandparent or spouse have dementia, they are important. Of course they are. But if they are constantly the only priority in the family, it’s not good for them or anyone else. Check out Session 4 of the Virtual Book Club for Dementia Caregivers for a frank discussion on how to handle the impulse to over-prioritize your loved one who has Alzheimer’s disease or another type of dementia:

 

Jennifer L. FitzPatrick – MSW, LCSW-C, CSP
The founder of Jenerations Health Education, Inc., Jennifer FitzPatrick has over 20 years’ experience in healthcare and gerontology. The author of Cruising Through Caregiving: Reducing The Stress of Caring For Your Loved One, she is also a gerontology instructor at Johns Hopkins University. She helps you reduce stress and increase productivity, morale and revenue. Jennifer and Cruising Through Caregiving have been featured in Forbes, U.S. News & World Report, The Huffington Post, Reader’s Digest, Univision and The Chicago Tribune. She has also appeared on ABC and Sirius XM.